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CampusRight > 3 steps to creating email invitations that get results

3 steps to creating email invitations that get results


Using InviteRight, you can send invitations to your guests after your form is Live. Here are some guidelines to make them work for you!

1. Write a powerful subject line

You only have 2 to 3 seconds to convince someone to open your email. The average person receives over 100 emails each day, so you need to inspire trust and confidence with your audience in just few short words.

 

Nearly 1/3 of emails are opened based on the subject line alone. Itʼs worth spending a little extra time on your subject line as a well-crafted sentence can help you boost email open rates, avoid the junk folder, and get your message in front of the right people. The best ones are honest, straightforward and a little bit clever without being too ambiguous.

2. Make it beautiful and easy to scan

Design matters. At a glance, readers will decide if they want to continue reading your content or move on to the next email.

A well-designed email is crucial to capture the attention of the reader right away to avoid being deleted and risk never being seen. People will scan your invitation quickly so keep it as clean and simple as possible so they can quickly find something of interest to them. You donʼt need amazing photoshop skills to make your message stand out, just following a few simple guidelines can make a world of difference in your response rates.

3. Create compelling content

You can have the perfect subject line and a beautiful email design, but if you donʼt have the right content to seal the deal your invitation may soon be forgotten.

An adultʼs attention span is, on average, eight seconds. Thatʼs the amount of time you have to create excitement and inspire action. If youʼre asking people to pull out their credit card or lock in a date, you need to give them a reason to do it right now.

Be thoughtful about how your put your invitation together. Every title, link and button should all be part of a larger strategy aimed at inspiring action. You donʼt need to spend hours fiddling with phrasing and editing images. A little time spent on identifying and communicating the benefits of acting on your email will get you more guests for your event.

Need help or have questions? Feel free to contact us at support@rightlabs.com or 1-866-811-3144.

3 steps to creating email invitations that get results
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